Google Ads Scripts

Overview

Guidance for developing Google Ads Scripts using the AdsApp API. Automate campaign management, bid optimisation, performance reporting, and bulk operations through JavaScript running in the Google Ads editor.

When to Use This Skill

• Automating campaign management or bulk operations
• Managing keywords and adjusting bids programmatically
• Creating performance reports or dashboards
• Implementing automated rules for campaign optimisation
• Optimising ad spend based on ROAS or CPA targets
• Monitoring quality scores, budgets, or conversions
• Debugging Google Ads Script code or API issues

Core Capabilities

1. Campaign Operations