Validate ICP

Prove an ICP hypothesis exists publicly — in their own words — before asking the user to invest in interviews.

Goal

VALIDATED verdict backed by 25+ verbatim quotes, 10+ named individuals to DM, and a reachability scorecard.

WEAK or NOT FOUND verdicts are equally valid outputs. A NOT FOUND result backed by evidence saves the user weeks of interview work and routes them to pivot ICP or run cold outreach instead.

Workflow

Phase 1 — Lock the ICP hypothesis

Confirm three elements before searching. If any are vague, tighten with the user first.

• Who — role/profile, not demographics (e.g. "indie SaaS founder who shipped on Lovable" not "startup founder")
• Circumstance — when the job arises (e.g. "already shipped, between weeks 1–90")
• Hypothesized pain — what they're struggling with (gives the search its verbs)