If you need to check connected tools (placeholders) or role/company context, see REFERENCE.md.

Product Marketing Skill

Frameworks for product positioning, messaging, value propositions, launch narrative, differentiation, and sales/GTM enablement. Supports campaign planning, competitive briefs, and product-focused content.

Data Sources

• knowledge base (if connected): Positioning docs, messaging pillars, battlecards, launch playbooks, product narratives. See REFERENCE.md.
• CRM (if connected): Segment and buyer context, deal themes, competitive win/loss; use for audience and messaging alignment.
• product analytics (if connected): Feature adoption, usage patterns, conversion signals; use to ground value props and launch narrative in real usage.

If a tool is not connected, use what the user provides and note what would improve the output (e.g. "Positioning would be sharper with access to knowledge base").

Positioning Framework