HyperFrames

HTML is the source of truth for video. A composition is an HTML file with data-* attributes for timing, a GSAP timeline for animation, and CSS for appearance. The framework handles clip visibility, media playback, and timeline sync.

Approach

Discovery (exploratory requests only)

For open-ended requests ("make me a product launch video", "create something for our brand") where the user hasn't committed to a direction, understand intent before picking colors:

• Audience — who watches this? Developers? Executives? General consumers?
• Platform — where does it play? Social (15s), website hero, product demo, internal?
• Priority — what matters most? Motion quality? Content accuracy? Brand fidelity? Speed?
• Variations — does the user want options, or a single best shot?

For specific requests ("add a title card", "fix the timing on scene 3"), skip discovery.

For exploratory requests, consider offering 2-3 variations that differ meaningfully — not just color swaps, but different pacing, energy levels, or structural approaches. One safe/expected, one ambitious. Don't mandate this — it's a tool available when appropriate.