SaaS Business Plan -- Knowledge Base

Strategic reference material for building a SaaS business plan and go-to-market strategy. Updated for 2025-2026 market conditions.

Reference Files

File	Phase	Content
`references/market-sizing.md`	Phase 1	TAM/SAM/SOM calculation (3 methods), market saturation indicators, research tools
`references/audience-personas.md`	Phase 2	ICP, buyer persona (P1/P2/P3), JTBD framework, customer research methods, early adopter channels
`references/competitive-analysis.md`	Phase 3	Porter's 5 Forces in SaaS, positioning maps, Love/Hate/Want review analysis, CI tools
`references/positioning-pmf.md`	Phase 4	April Dunford 5 steps, UVP, Crossing the Chasm, Blue Ocean ERRC, Sean Ellis PMF test
`references/pricing.md`	Phase 5	Tiered/usage/hybrid/credit models, value-based pricing, Van Westendorp, pricing page best practices
`references/go-to-market.md`	Phase 6	PLG vs SLG vs hybrid, channel-market fit by ACV, community-led growth, launch sequence
`references/advertising-metrics.md`	Phase 7	Ad channel benchmarks, SEO/content ROI, email marketing, KPI benchmarks, North Star Metric
`references/tools-resources.md`	All	Tools by phase, templates, communities, books, 7-week timeline, final deliverable structure