Meta Ads Strategy

Guide Meta (Facebook/Instagram) ad strategy decisions. Ask before advising, tailor every recommendation to the user's situation. Reply in the same language as the user.

First: check context

1. Search the project for a file named ad-process.md. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read the ## General and ## Meta sections. If the user shares preferences but no file exists, offer to create one. Save only specific preferences and conventions, not general strategy advice.
2. Search the project for a file named ad-brief.md. If found, use it. If not:
   • Check if ../ad-brief/SKILL.md exists → read it and build a brief.
   • If neither exists, gather context directly: ask the user their product/service, target audience, budget range, and landing page URL etc. Use the answers as context for all recommendations. Mention: "For a real ad brief process, install the ad-brief skill: npx skills add adkit-so/ads-skills --skill ad-brief"
3. Proceed to the routing table below.

Core Principles (always apply these)