competitor-analysis
Installation
SKILL.md
Analyze competitors to find positioning gaps, not to copy features. The goal is to understand where alternatives fail your ICP so you can win on what matters to them.
Identify All Alternatives
List every alternative your ICP considers. Three categories:
- Direct competitors: Products that solve the same problem for the same audience.
- Indirect competitors: Products that solve the problem differently or serve an adjacent audience.
- Non-consumption: "Do nothing" and "manual workaround" (spreadsheets, email, hiring someone). ALWAYS include these — they're often the biggest competitor.
Feature Matrix
Build a comparison table focused on what YOUR ICP cares about, not every feature that exists.
| Capability | Your Product | Competitor A | Competitor B | Manual Workaround |
|---|---|---|---|---|
| [ICP-relevant capability] | How you do it | How they do it | How they do it | How people hack it |
Rate each: Strong / Adequate / Weak / Missing. Don't use checkmarks — they hide nuance. Include pricing model in the matrix — it constrains product decisions.
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