Corporate Innovation C-Corp Model
The Corporate Innovation C-Corp Model
"It captures the startup vibe because it actually is a startup... separate entity, separate brand... creating its own C corp." — Matt Mochary
What It Is
To replicate startup speed, large companies should launch new products as separate legal entities (C-Corps) with distinct brands, reporting directly to the CEO, bypassing standard Engineering/Product/Design chains of command.
When To Use
- Large company needs to test radical new ideas
- Can't risk core business's uptime or security
- Innovation is dying in committee/approval processes
- Need to move at startup speed
The Model
TRADITIONAL INNOVATION C-CORP MODEL
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