The Corporate Innovation C-Corp Model

"It captures the startup vibe because it actually is a startup... separate entity, separate brand... creating its own C corp." — Matt Mochary

What It Is

To replicate startup speed, large companies should launch new products as separate legal entities (C-Corps) with distinct brands, reporting directly to the CEO, bypassing standard Engineering/Product/Design chains of command.

When To Use

• Large company needs to test radical new ideas
• Can't risk core business's uptime or security
• Innovation is dying in committee/approval processes
• Need to move at startup speed

The Model

         TRADITIONAL INNOVATION          C-CORP MODEL