Opportunity Cost Minimization

"You should stop doing work that simply provides a positive return on investment and start focusing on work that minimizes opportunity cost." — Shreyas Doshi

What It Is

In high-leverage roles, there are infinite tasks with positive ROI. Focusing on ROI leads to picking small, quick wins. Instead, focus on minimizing opportunity cost—choosing the best possible use of time, not just a good one.

When To Use

• Quarterly planning and roadmap prioritization
• When team keeps filling roadmaps with "low-hanging fruit"
• When strategic bets are being neglected for quick wins
• To break the cycle of incrementalism

The Problem with ROI