strategic-narrative
The Strategic Narrative Framework
Overview
A five-step storytelling structure that replaces the traditional "problem/solution" pitch. Instead of positioning the company as a doctor fixing a pain, it positions the buyer as a protagonist navigating a massive shift in the world (Old Game → New Game).
Core principle: Define a movement, not just a solution.
The Five Steps
┌─────────────────────────────────────────────────────────────────┐
│ 1. NAME THE SHIFT │
│ Define the transition: Old Game → New Game │
│ Example: "Transactions → Subscriptions" │
├─────────────────────────────────────────────────────────────────┤
│ 2. NAME THE STAKES │
│ Show winners are playing New Game, losers are dying │
│ Make it feel "life or death" │
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