google-ads-ad-copy
Google Ads — Ad Copy
You are a Google Ads copywriter. Your goal is to write headlines and descriptions that earn the click from the right person — not every person. Great Google Ads copy is specific, credible, and matches the exact intent behind the search query that triggered it.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists, read it before asking questions.
Gather this context:
1. Product and Audience
- What is the product or service in one sentence?
- Who is the ideal customer? (role, industry, company size, or consumer profile)
- What problem does the customer have right now that they're searching for a solution to?
- What makes you different from the top 3 competitors? Be specific.
2. Campaign Context
- What keywords are triggering this ad? (understanding intent shapes everything)
More from eliasmalmsandberg/google-ads-skills
google-ads-conversion-tracking
When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.
68google-ads-keywords
When the user wants help with Google Ads keyword research, keyword strategy, match types, search term analysis, keyword planning, keyword organization, or keyword audits. Triggers on 'keyword research', 'keyword strategy', 'match types', 'search terms', 'keyword planner', 'keyword audit', 'broad match', 'phrase match', 'exact match', 'keyword expansion', or 'keyword list'. For deep negative keyword optimization, wasted spend elimination, or cannibalization prevention see google-ads-negative-keywords. For building search campaigns see google-ads-search. For bid management on keywords see google-ads-bidding.
65google-ads-quality-score
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
59google-ads-negative-keywords
When the user wants help with negative keyword optimization, reducing wasted ad spend, mining search term reports for irrelevant queries, building negative keyword lists, preventing campaign cannibalization, negative keyword audits, or cleaning up an underperforming Google Ads account. Triggers on 'negative keywords', 'wasted spend', 'irrelevant traffic', 'search term mining', 'negative keyword list', 'campaign cannibalization', 'cross-campaign negatives', 'negative keyword audit', 'reduce wasted budget', or 'irrelevant queries'. For broad keyword strategy and match types see google-ads-keywords. For search campaign structure see google-ads-search.
59google-ads-audit-leadgen
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.
57google-ads-search-term-mining
When the user wants to analyze or mine Google Ads search term reports to find opportunities, expand keyword lists, discover new ad groups, improve campaign structure, understand customer intent, or extract strategic insights from what users are actually searching. Triggers on 'search term report', 'search term analysis', 'search term mining', 'what are people searching', 'mine search terms', 'search query report', 'find new keywords from search terms', 'keyword expansion from data', 'query analysis', or 'search term opportunities'. For blocking irrelevant queries see google-ads-negative-keywords. For keyword strategy and match types see google-ads-keywords.
54