Analyze Competitors

Overview

Generate a competitive positioning matrix and Blue Ocean Strategy canvas that compares your product against named competitors across key dimensions: features, pricing, target market, UX, strengths, and weaknesses. Surfaces differentiation opportunities and strategic white space.

Workflow

1. Read product context -- Scan .chalk/docs/product/ for the product profile (0_product_profile.md), JTBD docs, and any existing competitive analyses. If no product context exists, ask the user to describe their product before proceeding.

2. Parse competitors and dimensions -- Extract from $ARGUMENTS the competitor names and any specific dimensions the user wants compared. If no competitors are named, ask the user to list 2-5 direct competitors. If no dimensions are specified, use the defaults: core features, pricing model, target market, UX quality, integration ecosystem, go-to-market approach.

3. Determine the next file number -- Read filenames in .chalk/docs/product/ to find the highest numbered file. The next number is highest + 1.

4. Build the competitive matrix -- For each competitor, analyze across every dimension. Use a consistent rating or description per cell. Be specific -- "freemium with $29/mo pro tier" not "has free plan."

5. Create the strategy canvas -- Describe a Blue Ocean Strategy canvas: list the competing factors on the X-axis and value level (low to high) on the Y-axis. Plot your product and each competitor. Identify factors where you can eliminate, reduce, raise, or create to find uncontested market space.

6. Identify positioning insights -- Summarize: where you are differentiated, where you are at parity, where competitors have an advantage, and where white space exists.