Create GTM Brief

Overview

Generate a go-to-market brief covering positioning (Geoffrey Moore format), key messages per audience, launch tier classification, enablement checklist, and timeline. Aligns product, marketing, sales, and support around a coordinated launch.

Workflow

1. Read product context -- Scan .chalk/docs/product/ for the product profile, PRD for the feature being launched, competitive analysis, and any existing GTM materials. Understand the product positioning and target users before planning the launch.

2. Parse the launch scope -- Extract from $ARGUMENTS the feature or product to create a GTM brief for. If unspecified, ask the user to name the feature and its target launch timing.

3. Determine the next file number -- Read filenames in .chalk/docs/product/ to find the highest numbered file. The next number is highest + 1.

4. Write the positioning statement -- Use Geoffrey Moore's format: "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [primary competitor], our product [primary differentiation]."

5. Define key messages per audience -- Write 2-3 key messages tailored to each audience:

   • End users (focus on value and ease)
   • Technical buyers / developers (focus on capabilities and integration)