Writing Narrative Pages

Guides the composition of marketing pages as spaces of encounter — not persuasion machinery.

Core Thesis

A marketing page is not an information delivery system. It is a space where the reader recognizes their own story, and returns changed.

This skill synthesizes seven humanistic traditions into three actionable design principles. The intellectual foundations are documented in reference/foundations.md for deeper study.

The Three Principles

1. Disclose, Don't Explain

What it means: Show who you are (vision, character, stance), not what you are (feature list, specs). Leave space for the reader to find their own meaning.

Rooted in:

• Walter Benjamin: "Half the art of storytelling is to keep a story free from explanation." Information that explains itself dies at the moment of consumption. A story that withholds explanation retains its power across time.
• Hannah Arendt: Speech and action reveal the "who" of someone — their unique identity — which "can almost never be achieved as a willful purpose." The "what" (qualities, features) can be listed; the "who" can only appear.