ad-expert
Ad Expert
Purpose
Plan, create, and optimize paid advertising campaigns across all major platforms. Covers the full lifecycle from strategy and audience research through creative development, copywriting, campaign structure, and performance optimization.
When to Use
- Planning a new paid advertising campaign on any platform
- Writing ad copy (headlines, descriptions, primary text, CTAs)
- Designing audience targeting strategies
- Structuring campaigns, ad sets, and ad groups
- Creating creative briefs for ad visuals or video
- Optimizing existing campaigns for better ROAS
- Deciding budget allocation across platforms
- Researching competitor ad strategies
Before You Start
More from humblytics/ai-marketing-skills
page-cro
Page-level conversion rate optimization. Audits any landing page, homepage, pricing page, or product page for conversion issues. Analyzes copy, layout, CTAs, social proof, objection handling, and user flow. Provides specific recommendations to improve conversion rate. Use when reviewing a page for conversion improvements, auditing landing pages, or optimizing specific page elements. Triggers: page audit, landing page review, conversion audit, page optimization, CTA optimization, landing page CRO.
11funnel-reporter
End-to-end SaaS funnel reporting pulling live data from Humblytics API. Reports on traffic sources, page performance, signups, trial activations, conversions, and revenue metrics. Use when checking funnel metrics, building reports, analyzing traffic trends, or reviewing weekly/monthly marketing performance. Triggers: funnel report, traffic report, analytics report, weekly metrics, monthly report, dashboard, KPIs.
11cro-optimizer
CRO specialist that pulls live analytics data from Humblytics API, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses. Use when analyzing conversion rates, diagnosing funnel leaks, optimizing signup flows, or creating test roadmaps. Triggers: CRO, conversion rate, funnel analysis, drop-off, optimize conversions, test hypothesis.
11copywriting
Conversion copywriter for landing pages, emails, ads, CTAs, headlines, product descriptions, and sales pages. Writes clear, compelling copy that drives specific actions. Applies direct-response principles, benefit-driven messaging, and audience-aware tone. Use when writing or rewriting any marketing copy. Triggers: copywriting, write copy, headline, CTA, landing page copy, email copy, ad copy, sales copy, rewrite, tagline.
11content-strategist
Content strategy expert specializing in all content formats: long-form articles, newsletters, social media, video scripts, podcasts, threads, carousels, and SEO content. Combines audience psychology, storytelling frameworks, platform mechanics, and distribution strategy. Use when planning content calendars, writing content briefs, creating editorial strategy, or optimizing content for SEO and engagement. Triggers: content strategy, blog post, newsletter, social media, video script, content calendar, SEO content, editorial, content plan.
11ab-test-generator
Reads page analytics and heatmap data from Humblytics, generates A/B test hypotheses with element selectors, and launches no-code split tests via the Humblytics API. Use when creating A/B tests, split tests, multivariate tests, or when you need to test headlines, CTAs, layouts, or pricing. Triggers: A/B test, split test, experiment, test hypothesis, launch test, variant.
11