Page Conversion Optimization (CRO)

Initial Assessment

Before optimizing, understand:

1. Page type - Homepage, landing, pricing, feature, blog?
2. Conversion goal - Signup, purchase, contact, download?
3. Traffic source - Ads, organic, referral, direct?
4. Current metrics - Conversion rate, bounce rate, time on page?

Core Analysis Framework

1. Value Proposition (Above the Fold)

• Can visitors understand what you offer in 5 seconds?
• Is the benefit clear, not just features?
• Does it match the ad/link that brought them?

Test: Show page for 5 seconds, ask "What does this company do?"