GHL Workflow Automation
GHL Workflow Automation
Overview
GoHighLevel's Workflow Builder is the automation engine powering all marketing, sales, and operational processes. Workflows replace the legacy "Campaigns" and provide a visual, drag-and-drop interface for building complex multi-step automations.
Core Concepts
| Concept | Description |
|---|---|
| Trigger | The event that starts a workflow (e.g., form submitted, tag added) |
| Action | The task performed after a trigger fires (e.g., send SMS, add tag) |
| Condition (If/Else) | Branching logic based on contact data, tags, or custom fields |
| Wait Step | A timed delay between actions (minutes, hours, days, or specific time) |
| Goal | A target state that, when reached, stops the workflow for that contact |
| Custom Values | System-wide variables for dynamic content (e.g., {{custom_values.company_name}}) |
| Custom Fields | Contact-specific data used in merge fields (e.g., {{contact.first_name}}) |
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