metrics
Define what success looks like in numbers. Work through each step — don't jump to a list of metrics without grounding them in the goal first.
Step 1: Identify the Goal
Before picking metrics, answer:
- What job does this feature serve? What progress is the user trying to make? (Reference the jtbd skill if available.)
- What outcome matters to the business? Revenue, retention, efficiency, expansion — pick one.
- What behavior change are you expecting? Users should do more of X, less of Y, start doing Z.
If you can't state the goal in one sentence, the metrics will be unfocused. Push for clarity.
Step 2: Define a Primary Metric
Pick the ONE number that best represents success. This is the metric the team checks every morning.
How to choose — the 3 A's:
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