Business & Product Leadership

This skill bridges the gap between Business Strategy and Technical Execution. It is designed for Product Owners and Founders who manage both the business viability and the product delivery.

📈 1. Business Strategy & Discovery

Product Market Research & Market Fit

Before building anything, validate market demand for the product you intend to create.

• Identify the Problem: What specific pain point or unmet need does your product solve?
• Competitor Analysis: Who else is solving this problem? How can you differentiate (Price, Speed, Quality, UX)?
• Target Segment: Who is your ideal early user, and what triggers them to seek a solution?
• Validation Methods: Customer interviews, landing page tests, smoke tests — validate demand before writing production code.

Jobs-To-Be-Done (JTBD) Framework

People don't buy products; they "hire" them to get a job done.

• The JTBD Statement: "When [Situation], I want to [Motivation], so I can [Expected Outcome]."
• Example: "When I am commuting, I want to listen to educational content easily, so I can feel productive."
• Focus: Build features that directly solve the core Job, not just what users say they want.