vc-market-sizing
VC Market Sizing
Bottom-up market sizing using the ARPC decomposition method, validated by a top-down sanity check. Designed for early-stage VC analysis (Seed through Series B).
Core Formula
Market Size = Customer Count x ARPC x Penetration Rate
Where ARPC (Annual Revenue Per Customer) is decomposed as:
ARPC = Volume Per Customer (annual) x Price Per Unit
Customer Count is NEVER part of the ARPC formula. All values in USD, annualized.
Workflow
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