prd-v09-gtm-strategy
GTM Strategy
Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy → v0.9 Launch Metrics
Consumes
This skill requires prior work from v0.2-v0.8:
- PER-* persona entries (from v0.4 Persona Definition) — Target audience definition; messaging and channel selection must match persona behaviors and preferences
- CFD-* customer feedback entries (from v0.1-v0.2 value hypotheses and competitive analysis) — Evidence-based value propositions; messaging must anchor in validated CFD- evidence, not speculation
- BR-* business rules and product type (from v0.2-v0.3 Commercial Model) — Product type (Clone/Unbundle/Undercut/Slice/Innovation) determines channel strategy and positioning narrative
- DEP-* deployment criteria (from v0.8 Release Planning) — Release readiness gates inform launch timing and go/no-go decision window
- MON-* monitoring setup (from v0.8 Monitoring Setup) — Baseline metrics and dashboards to track during launch; MON- thresholds inform launch day response triggers
This skill assumes v0.8 Monitoring Setup is complete and DEP- release criteria are met.
Produces
This skill creates/updates:
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4ghm-gate-check
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