design-research

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SKILL.md

Design - Research

This skill guides Claude through comprehensive UX research processes using Jobs-to-be-Done (JTBD) methodology to understand user needs, behaviors, and contexts that inform design decisions.

Core Methodology

Jobs-to-be-Done Framework

Every research activity focuses on understanding what "job" users are hiring a product to do. Research uncovers:

  • Functional jobs: The practical tasks users need to accomplish
  • Emotional jobs: How users want to feel or avoid feeling
  • Social jobs: How users want to be perceived by others
  • Context: The circumstances that trigger the job

Research Process

  1. Scoping & Planning: Define research questions, identify what needs to be learned
  2. Data Collection: Gather existing data (analytics, support tickets, reviews) and plan new research
  3. Analysis: Identify patterns, pain points, and opportunities using JTBD lens
  4. Synthesis: Create actionable artifacts (personas, principles, roadmaps)
  5. Validation: Test assumptions and refine understanding
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