GTM & Pixels Implementation

Implement precise, resilient, and privacy-compliant tracking tags using Google Tag Manager (GTM) and platform-specific pixels. This skill focuses on the technical "how-to" of tag deployment, trigger logic, and data layer integration.

Core Objectives

• Deploy a robust Google Tag Manager container (Client & Server)
• Implement platform pixels (Meta, Google, TikTok, LinkedIn) with 100% accuracy
• Configure custom events and triggers for key conversion actions
• Ensure data layer consistency across the entire funnel
• Validate tracking health using debugging tools

Mandatory Elements

1. GTM Architecture

• Container Setup: Client-side for browser tracking, Server-side for privacy and performance.
• Variable Governance: Consistent naming for User IDs, Transaction IDs, and Event Names.
• Folder Structure: Organized by platform (e.g., [Meta], [GA4], [Ads]).