journeys-scoring
Lead Scoring & Customer Journeys
Design intelligent lead scoring systems and automated customer journeys that identify sales-ready prospects, nurture leads through the funnel, and maximize conversion rates through behavioral triggers and personalized automation.
Core Objectives
- Identify sales-ready leads through behavioral and demographic scoring
- Automate nurturing journeys based on lead behavior and interests
- Segment audiences for personalized messaging and offers
- Reduce manual work through intelligent automation
- Maximize conversion rates through timely, relevant touchpoints
Mandatory Elements
1. Lead Scoring Model
- Demographic Score: Firmographics (company size, industry, title)
- Behavioral Score: Engagement actions (email opens, page views, downloads)
- Scoring Thresholds: Minimum scores for "Marketing Qualified Lead" (MQL) and "Sales Qualified Lead" (SQL)
- Negative Scoring: Deduct points for unengaged behavior (unsubscribes, inactivity)
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