referral-program-funnel
Referral Program Funnel
Build referral program funnels that incentivize existing customers to refer new customers, creating a sustainable growth engine. Reward advocates while acquiring new customers cost-effectively.
Core Objectives
- Motivate existing customers to refer
- Make referral process simple and rewarding
- Acquire new customers cost-effectively
- Build sustainable growth engine
- Maximize lifetime value through referrals
Program Page Structure
Above-the-Fold
- Headline: "Refer Friends, Earn Rewards" or "Share the Love, Get Rewarded"
- Subheadline: Clear value proposition
- Reward Structure: What they earn for referrals
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