shopping-feed
Shopping Feed & Merchant Center Setup
Optimize product feeds and configure Google Merchant Center to maximize visibility in Google Shopping results, drive qualified traffic, and increase sales through properly structured product data and feed optimization.
Core Objectives
- Create compliant, optimized product feeds for Google Shopping
- Maximize product visibility in Google Shopping search results
- Optimize feed data for better ad performance and lower CPCs
- Ensure feed compliance with Google Merchant Center policies
- Automate feed updates to keep product data current
Mandatory Elements
1. Product Feed Structure
- Required Fields: id, title, description, link, image_link, price, availability
- Recommended Fields: brand, gtin, mpn, condition, shipping, tax
- Feed Format: XML or CSV (XML preferred for automation)
- Data Quality: Accurate titles, descriptions, prices, images
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