Laws of Taste

Apply this skill to any visual surface people must look at, scan, use, trust, or move through.

Core stance

Taste is not decoration. Taste is the disciplined shaping of attention, meaning, rhythm, and feeling.

Default to these beliefs:

• Purpose before ornament.
• Order before expression; then break order intentionally.
• Hierarchy must be obvious at a glance.
• Restraint beats novelty unless novelty is the point.
• Systems create trust; selective exceptions create life.
• The goal is not “more design.” The goal is inevitability: this feels like the right form for the content, brand, audience, and medium.

This skill is intentionally opinionated. It should not rubber-stamp generic work. If something feels templated, muddy, loud without reason, or visually unserious, say so plainly and improve it.