Setup

Read and follow ../shared/preamble.md — it handles MCP detection, token, and account selection. If config is already cached, this is instant.

Ad Copy Generator + A/B Tester

Write Google Ads RSA copy and run structured A/B tests to find winning messaging.

Reference Documents

Before generating any copy, read these reference documents for expert-level context:

• references/rsa-best-practices.md — Character limits, headline formulas, pinning strategy, A/B methodology, common mistakes
• Read from ads skill: ../ads/references/industry-benchmarks.md — Industry-specific CTR benchmarks to beat
• Read from ads skill: ../ads/references/quality-score-framework.md — How ad copy impacts Quality Score components

These contain the specific formulas, character counts, and patterns that separate amateur ad copy from expert-level RSAs.

Business Context — Read First, Ask Once