Setup

Read and follow ../shared/preamble.md — it handles MCP detection, token, and account selection. If config is already cached, this is instant.

Landing Page Scoring + Diagnostic

Google Ads campaigns fail on the landing page more often than in the auction. A great RSA that sends traffic to a slow, unfocused, or mismatched page burns budget twice — once on the click, once on the lost conversion. This skill scores landing pages on 5 weighted dimensions and emits concrete fixes.

Only score pages that actually run ad traffic. Don't score random marketing pages. Run this on direct request, on auto-handoff from /ads-audit (high-CTR / low-CVR ad groups), when QS diagnosis flags "Landing Page Experience: Below Average", or as a preflight before /ads-copy writes new copy for a page nobody's validated.

Reference

• references/scoring-rubric.md — the 5-dimension weighted rubric, thresholds, and evidence fields. Read before scoring.
• ../ads/references/quality-score-framework.md — only when the user's explicit goal is QS improvement.

Phase 1: Resolve the target pages

Figure out which URLs to score. In priority order: