Email Writing Guide

Write emails that look like they came from a real person — not an AI.

Good email hygiene improves deliverability, avoids spam filters, and gets responses.

Subject Lines

• 40-60 characters — long subjects get truncated on mobile
• Be specific — "Q3 metrics review for Acme project" beats "Update"
• No ALL CAPS — spam filters penalize this heavily
• Avoid spam triggers — "free", "act now", "limited time", "click here", "urgent", "guaranteed", "no obligation"
• Match the tone — casual for teammates, professional for external contacts

HTML Body Structure

The --body argument in ravi email compose accepts HTML. Always use semantic tags — never pass plain text.

Note: --subject is only used with the compose command. Reply and forward commands auto-derive the subject from the original message (prepending Re: or Fwd:).