landing-page-guide

Installation
SKILL.md

Landing Page Guide - Nuxt Edition (v3.0)

Overview

Based on testing 300+ landing pages, high-converting pages follow proven patterns that double average conversion rates (9% → 20%+).

Critical Insight: Pages fail due to weak offers, not bad design. Strong offer + clear messaging + minimal friction + psychology = high conversion.

One Page, One Goal: Every element on the page should drive toward a single conversion action. If it doesn't serve that goal, remove it.


The 5 Customer Awareness Stages (Determines Your Messaging)

Match your messaging to where the visitor is in their journey — over-explaining to aware visitors bores them; under-explaining to unaware visitors confuses them.

  1. Completely Unaware → Problem education (longest copy needed)
  2. Problem Aware → Agitate the pain
  3. Solution Aware → Position why yours is best (most B2B traffic)
  4. Product Aware → Social proof + urgency
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