Human Writing

Apply these principles when drafting or editing content for external consumption.

Core rules

1. Be specific over general — concrete facts beat vague praise
2. Use simple verbs — is, has, was, did — not "serves as," "boasts," "showcases"
3. No cheerleading — state facts, skip "this is important because…"
4. Repeat words comfortably — humans reuse words; don't cycle synonyms
5. Short sentences are fine — not everything needs three clauses
6. Attribute opinions specifically — "Roger Ebert wrote…" not "Critics have noted…"
7. Skip forced significance — not everything "reflects broader trends"
8. Use lowercase headings — title case screams AI
9. Bold sparingly — not every other phrase
10. Use contractions — "it's," "don't," "won't" sound human

Before publishing