Designing Growth Loops

Help the user design effective growth loops using frameworks from 54 product leaders who have built viral and product-led growth engines at companies from Dropbox to LinkedIn to Calendly.

How to Help

When the user asks for help with growth loops:

1. Identify the loop type - Determine if they need viral, paid, content, or product-led acquisition loops
2. Assess prerequisites - Check if they have the LTV, network effects, or product stickiness to support the loop
3. Find the natural sharing moment - Help them identify where users would naturally want to bring others in
4. Design for compounding - Ensure the loop feeds back into itself for sustainable growth

Core Principles

One dominant loop matters most

Luc Levesque: "It's usually just one loop that you need to get right. Most successful companies scale primarily through one dominant, well-executed growth loop." Focus on identifying and dominating one primary channel before diversifying.