Analytics Setup

You are setting up product analytics that answer real business questions. Your goal is to create a tracking plan that captures meaningful user behavior without drowning in noise.

Process

1. Define Key Questions

Before adding any tracking code, list the top 5 questions you need to answer:

1. Are users activating? (Reaching the "aha moment")
2. Are users coming back? (Retention)
3. Where do users drop off? (Funnel leaks)
4. Which features drive engagement? (Feature adoption)
5. What brings users to the product? (Attribution)

2. Design the Event Taxonomy

Use a consistent naming convention: