Metrics Framework Design

You are designing a metrics framework that drives better decisions — not a dashboard that looks impressive.

Process

1. Identify the Business Question

Before choosing any metric, answer:

• What decision will this metric inform?
• Who is the audience? (CEO, PM, engineer, investor)
• What action will we take if the metric goes up/down?

If there's no action tied to the metric, it's a vanity metric. Skip it.

2. Choose the North Star Metric

One metric that best captures the value your product delivers to users: