Ecommerce Product Montage

Use this workflow when the goal is a short that sells, not just one that looks good. The failure mode to avoid is a pretty montage with no sales spine: strong footage, pleasant cuts, and zero reason for the viewer to act.

This workflow decides structure and sequencing for selling footage. It does not write the ad copy — when the hook, angles, or CTA text are not given, hand off to product-ad-video-script for the script, then come back here to assemble. It does not re-explain music tooling — for beat-driven placement use beat-sync-montage or music-intelligence.

This is a OpenChatCut-native workflow. Use the current project, source assets, asset-frame inspection, AV/script context, and OpenChatCut editing tools.

When to switch workflows