SKILL: Beauty & Skincare

Version: 1.0 | Hermes Agent Brand Voice & Style

DESCRIPTION

Mastery of the dual visual language that balances softness and transformation with clinical trust and scientific credibility. Beauty cinematography must simultaneously suggest dreamlike metamorphosis and medical-grade reliability. The face is both canvas and patient; the product is both poetry and chemistry. Every frame navigates the tension between desire and trust.

TRIGGER KEYWORDS

beauty, skincare, cosmetics, makeup, face cream, serum, beauty product, beauty shoot, skin, glow, luminous, clean beauty, beauty commercial, product beauty, face shot, skin texture, before and after

CORE RULES

• Skin is the canvas: lighting must flatter while showing texture — clamshell softbox standard
• Product packaging requires separate lighting consideration from skin/face
• Glow is achieved through rim light + internal luminosity descriptors, not overexposure
• Clinical trust requires cool, precise framing; aspirational desire requires warm, soft framing — choose based on brand
• Macro detail of product (serum drop, cream texture) builds desire through intimate specificity
• Diversity in skin tone representation requires individual lighting setup per tone — never one-size approach
• Before/after convention: before = flat neutral light; after = flattering warm light