Video Editing & Structure — General Purpose

The Three-Act Structure (Universal)

Act 1: Hook (0-15 seconds)

• Goal: Stop the scroll. Create immediate curiosity or tension.
• Techniques: Start with the payoff, not the intro. Show the most compelling moment first, then rewind.
• Never start with "Hey guys" or a logo animation.

Act 2: Build (15 seconds - end)

• Goal: Deliver on the hook's promise while maintaining engagement.
• Techniques: Pattern interrupts every 3-7 seconds (cut, zoom, text overlay, B-roll change).
• Each segment should answer one question and raise another.

Act 3: Resolution/CTA (last 10%)

• Goal: Leave the viewer with a clear takeaway or next action.
• Techniques: Summarize key points, pose a thought-provoking question, direct to specific next step.

Pacing Principles