customer-win-back
Purpose
Segments lapsed customers — those who placed at least one order but have not purchased again within a configurable window — and tags them for re-engagement. Replaces the "winback" automation segment found in email marketing apps. This skill handles the Shopify-native data layer; sending re-engagement emails requires an external tool.
Prerequisites
- Authenticated Shopify CLI session:
shopify auth login --store <domain> - API scopes:
read_customers,write_customers
Parameters
| Parameter | Type | Required | Default | Description |
|---|---|---|---|---|
| store | string | yes | — | Store domain |
| format | string | no | human | human or json |
| dry_run | bool | no | false | Preview without tagging |
| inactive_days | integer | no | 90 | Days since last order to qualify as lapsed |
| min_orders | integer | no | 1 | Minimum lifetime order count to include |
| tag | string | no | win-back | Tag applied to lapsed customers |
| max_customers | integer | no | 500 | Maximum customers to process per run |
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