Customer Discovery + JTBD Synthesis

Use this skill when the user wants to turn messy customer research into structured insights about problems, motivations, switching triggers, and recommended actions.

What this skill must produce

Always produce:

1. Research objective
2. Customer segments
3. JTBD synthesis
4. Switching / buying forces
5. Job stories
6. Insight summary
7. Implications for product
8. Implications for marketing / sales
9. Open questions / next interviews

Inputs to gather