Positioning and Messaging

Use this skill when the user wants clear product positioning, messaging architecture, or a sharper explanation of who the product is for and why it wins.

What this skill must produce

Always produce:

1. ICP and buyer/user framing
2. Problem framing
3. Alternative / competition framing
4. Positioning statement
5. Messaging hierarchy
6. Proof points
7. Tagline / headline options
8. Risks / weak spots
9. Next validation steps

Inputs to gather