b2b-lifecycle

This skill answers one question: how the program carries an account from the moment a contact at it exists to the buying group's decision: by which signs the account counts as fit and ready, when it goes to sales and what travels with it, what comes back when sales says "not now", what the program sends between sales touches and to whom at the account, how the buying group gets covered, how a stalled deal gets noticed and by whom, and what a closed deal hands on.

Three properties make this work unlike its neighbors.