loyalty-program-launch

A loyalty program has two halves. The public half (the card, the points, the tiers) spends margin and buys one thing: the ability to attach a purchase to a known person. The other half earns that money back by using what the first half collected. This skill covers getting the first half built, launched and populated. If nobody owns the second half, the launch is a cost with no consumer, and the honest recommendation is not to launch.

When to use this

• The program's rules are agreed and the question is whether it can be run at all;
• you have a launch date and no way to tell whether the build is ready for it;
• an old program exists and its members have balances, tiers and expectations;
• the program runs in locations you do not own, and nobody has said who bears the discount;
• enrollment happens at a till, and the share of identified transactions is flat;
• store staff can enroll people and do not;
• a member count is rising and nothing about the business has changed;
• the program has been live for two months and someone is asking for the effect on revenue.