offer-design
offer-design
Every other skill in this library arrives at a moment where somebody gets an incentive and then steps around the incentive itself. A triggered flow decides at which step a monetary argument appears. A loyalty launch spreads a welcome benefit across first purchases. A capture widget shows an exchange. A program design decides how much money a segment gets. None of them says how deep the benefit goes, what it is conditional on, what carries it, or what happens when two of them land on the same order.
The gap is invisible in the place people look. A campaign report shows orders, and orders go up. The margin on each of those orders is not in that report, and neither is the fact that the base has quietly learned to wait for the next promotion.
This skill covers the promise itself: what you offer, how much of it, to whom, on what condition, for how long, on what carrier, and what you owe someone when the thing you promised has run out.