onsite-capture

Most visits end with nobody. The site knows the session, the program needs a person, and the distance between those two is one form filled in willingly. This skill is about that form: where it stands, what it asks for, what it offers in exchange, who sees it and when, and what has to happen in the minutes after it is submitted for the contact to be worth having.

A widget is shown to a session; a message is sent to a person. Everything downstream of that difference belongs here rather than to orchestration: at display time you may not know who is in front of you, you cannot defer the display to tomorrow, and a mistake costs you abandoned pages rather than unsubscribes.

When to use this