personalization

This skill answers one question: what changes inside a message or on a page from one person to the next, where that value comes from, and what happens when it is not there.

Who receives the message is decided by segmentation. When it goes is triggered-messages and contact-orchestration. What it says is email-copy. Here you handle the places that differ per person: the name in the greeting, the city in the footer, the expiry date on a code, the product block, the banner on the home page.

Personalization fails quietly. The template runs, the message goes out, the delivery report comes back green, and inside it everybody whose field was empty got the fallback text and everybody the block could not resolve against got the same list of bestsellers. No campaign report shows that, because a campaign report counts sends rather than what got substituted into them.

When to use this