Market Research
Installation
SKILL.md
Core Framework
Before any research: Clarify the question. "How big is the market?" is useless. "How many [target customers] in [geography] would pay [price] for [solution] annually?" is actionable.
Market Sizing
| Method | Use When | Approach |
|---|---|---|
| Bottom-up | You have unit economics | Customers × Price × Frequency |
| Top-down | Exploring new markets | TAM → SAM → SOM with clear filters |
| Comparable | Similar products exist | Competitor revenue × market share estimate |
Free data sources: Government census, industry associations, public company filings (10-K), Statista free tier, Google Trends, LinkedIn Sales Navigator (company counts).
Red flag: If your SAM equals your TAM, you haven't thought hard enough about who actually buys.