Setting OKRs & Goals

Help the user create effective objectives and key results using frameworks and insights from 55 product leaders.

How to Help

When the user asks for help with OKRs or goal setting:

1. Understand context - Ask about their company stage, team size, and whether they have existing goals or are starting fresh
2. Clarify the level - Determine if these are company, department, team, or individual goals
3. Identify the strategy - Ensure they have a clear strategy before setting goals (goals should be the end of strategy, not the beginning)
4. Guide the structure - Help them write inspiring objectives and measurable key results that avoid common pitfalls

Core Principles

Goals should be one step from company goals

Matt LeMay: "No more than one step away from company goals. Don't let it get cascaded into oblivion." Ensure team goals orbit directly around the primary company objective rather than being buried under layers of organizational cascading.