Meta Pixel + CAPI Implementation

When to Use

Use this skill when the user:

• Is implementing Meta Pixel tracking on a website (any framework)
• Is setting up server-side Conversions API (CAPI) for deduplication
• Is debugging Pixel or CAPI issues (events not firing, duplicates, missing data)
• Mentions Meta Pixel, Facebook Pixel, fbq, CAPI, or conversion tracking
• Needs to add standard events (PageView, ViewContent, AddToCart, Purchase, etc.)
• Is implementing e-commerce tracking with Meta

Architecture: Dual Channel Deduplication

Every tracked event fires through both channels with the same eventID: