ad-account-auditor

Installation
SKILL.md

Ad Account Auditor

Based on the ROAS Benchmark. This is the auditor-class gate for paid ads — the ROAS peer of content-quality-auditor (CORE-EEAT) and domain-authority-auditor (CITE). It fills the gap between building campaigns and scaling them: a pass/fix/block check that no other paid skill performs.

This skill scores a paid ad account on four ROAS levers (Return, Offer, Audience, Spend-efficiency), enforces five red-line vetoes, and emits a gated audit artifact with a SHIP/FIX/BLOCK verdict before budgets get raised.

Provisional framework: ROAS bands are new. Treat scores as provisional until calibrated against ~30 real manually-exported account audits in memory/audits/ad/.

When This Must Trigger

Run this before any budget increase, even if the user doesn't use audit terminology:

  • User asks "is this account ready to scale" or "why am I wasting spend"
  • User just built campaigns with campaign-architect or creative with ad-creative-builder and wants a pre-launch check
  • User suspects a tracking, attribution, or brand-safety problem
  • Periodic ROAS health check as part of a paid-ads program
  • Before paid-measurement-loop runs an experiment against a control

Quick Start

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ad-account-auditor — aaron-he-zhu/aaron-marketing-skills